Ziggy is an on-demand charging platform that brings a delightful mobile charging experience to every parking space, making EV charging easier and more accessible than ever.
Ziggy moves beyond the traditional fixed location charging of today and creates a new array of possibilities for drivers, cities, and the charging-as-a-service model that EV Safe Charge is creating.
EV Safe Charge is a national provider of residential and commercial EV charging solutions. Working closely with the EVSC team, we designed a cohesive brand identity system for both their company and their exciting new platform, Ziggy.
The Ziggy wordmark formally progresses from the design language of the product – leveraging approachable, rounded shapes.
A flexible digital language was needed to span a variety of touchpoints throughout a typical interaction. Users interface with the Ziggy brand through mobile devices, vehicle dashboards, and multiple screens on the device itself.
A minimal, hierarchical color strategy allows us to systematically guide users to actionable elements quickly and efficiently.
Pill shapes, derived from the brand mark – and the physical design language – emphasize important information and modals.
A comprehensive brand guideline and digital reference document was created to ensure the in-house design team would be able to seamlessly build upon design system foundation that was set.
The launch of these new brands included an overhaul of their online presence. EVSC prides themselves on their vast offering of EV-related resources, and so a versatile scheme that could span many types of pages and content was needed.
A modular system of responsive fullscreen and splitscreen sections proved an effective solution.
Photography would play an important role in digital communication. To empower EVSC team in their ongoing application of the digital brand, we created an extensive imagery-selection guide that called for immersive, focused compositions.