Veil
Veil is a modular system designed to create a dynamic and visually appealing privacy partitions for interior environments. Veil's modular elements can be arranged to let in more or less light, varying the partition effect.
The Veil logo emulates the idea of modular partitioning, with the wordmark itself fractured into portions that together build the whole.
The retail package features a large window area to introduce potential customers to the product.
Inside of the plastic box is a paperboard sleeve printed with graphics. Printed on the inside of the sleeve are detailed instructions and a ruler along the top edge to assist in the assembly the first row of Veil.
The Process
Many of the original concepts were based on the interesting shadows cast by the assembled partition and on the modular aspect of the product.
- Services:
- Branding,
- Website Design + Build,
- Package Design
- CREATIVE DIRECTION:
- Bret Recor