Shorebird
How can a brand identity system reinforce a sense of place, and embody a company’s dedication to creating modern products that are designed to last?
To launch the new Shorebird brand and product, my team identified the core brand attributes, created the name, and designed a flexible brand system: wordmark, logo, color palette, photography, copy, voice and tone.
To launch the new Shorebird brand and product, my team identified the core brand attributes, created the name, and designed a flexible brand system: wordmark, logo, color palette, photography, copy, voice and tone.
The letterforms of the wordmark are inspired by the CNC process used to create the chair’s frame.
Small changes make a big difference. Proportion, Lineweight, Character, Gesture. Beak shape. Everything is finely balanced to arrive at the ideal mark.
- Services:
- Naming,
- Branding,
- Web Design
- CREATIVE DIRECTION:
- Dickon Isaacs
- TEAM MEMBER:
- Jenna Iarocci