Working closely with the Intuit team we developed a modern scalable packaging system for Intuit’s new payments hardware system that showcases the product design quality, the customer and merchant experiences, and communicates how it supports the evolving needs of small business owners.
Early on we aligned on the SKU strategy to be the standalone products of the Card Reader and Power Stand, as well as a bundle of the two. Clarity of SKUs allowed us to zero in on a packaging architecture. Leveraging outer sleeves for all product photography and copy offered a system that can easily adapt to different markets and languages, leaving the core packaging boxes to remain pure vessels to protect and celebrate the hero products.
The design focuses on beautiful, photorealistic renderings on the front and dynamic storytelling-inspired photography on the rear.
This cohesive packaging design system helps clearly articulate the quality of design and the core value propositions of the products, ultimately delivering a powerful point-of-sale solution delightfully designed to seamlessly integrate software and hardware, expanding QuickBooks’ position as a partner to and source of truth for millions of small businesses.