Oyster is a revolutionary solution to business banking in Mexico. The focus is on providing tools and services to freelancers and small-business owners that are normally built for large companies.
An important part of the Oyster product is the community built to help freelancers to come together and share experiences and resources. The brand mark embodies this concept of many coming together and also a range of services combining.
Several linear motifs were added to extend the system.
Design of the cards were driven by the relationships they would have with mobile devices and an intentional weighting toward tap and dip payments over swiping.
The branding translated into a simple digital design system focused on clear communication, pops of color, and approachable illustrations.
The process began with sketching on paper and digitally. The name 'Oyster' had several references that interested me a lot – pearls representing rewards and income that could be earned, layered shells visually communicating the business' many services, concentric rings symbolizing earnings growing over time.
An audit of color and style of other businesses in this space is always an important part of my immersion in a project. I decided that standing out from the vast competition can have advantages, however playing in the same space can also have its benefits.
Narrowing led to a range of aesthetics – some more approachable and playful and others more solid and trustworthy.
The final direction was centered around concentric arcs growing and combining. The simplicity of the geometric lines provide a feeling of security; the layers and growing rings speak to income and accrual of funds.