JUST Egg
JUST Egg makes eggs from plants because they're better for the planet. They use less water, land, and CO2 than chicken eggs. But to put those delicious, sustainable, plant-based eggs in a plastic bottle?
It was time to reevaluate the visual identity of their most popular product. The product and the packaging didn’t align to their mission and the plastic bottle was limiting the information that could be communicated to customers in-store.
Through extensive research and collaboration with the JUST team, a new design system was brought to life on a more sustainable package.
Through extensive research and collaboration with the JUST team, a new design system was brought to life on a more sustainable package.
To get there, we needed to creatively understand shopping behaviors, thought processes, and reactions to product on-shelf. A combination of research methodologies were created to uncover the nuances of product packaging design.
Through moderated shopping experiences, we studied reactions to design systems, revealing design pillars that would inform our final creative path forward: 1) Break through the boredom, 2) Meet shoppers where they are, 3) Speak the same language, and 4) Experience, not product.
Through moderated shopping experiences, we studied reactions to design systems, revealing design pillars that would inform our final creative path forward: 1) Break through the boredom, 2) Meet shoppers where they are, 3) Speak the same language, and 4) Experience, not product.
On our journey with the JUST Team, we investigated every various packaging innovations. In this search, the goal wasn’t just to find something more sustainable, but also to ensure prices would stay accessible. After all that, we landed on a surprisingly simple solution... a milk carton.
The art direction developed by our team formed a new design system for all JUST Egg packaging. The fresh look highlights information that is important to customers and helps the products to stand out on cluttered shelves.
- Services:
- Design Strategy,
- Creative Direction,
- Art Direction,
- Packaging Design
- CREATIVE DIRECTION:
- Dickon Isaacs
- TEAM MEMBERs:
- Jenna Iarocci,
- Chris Andrejcic