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Shorebird

February 15, 2023

The Shorebird Brand Identity System is rooted in an appreciation for and celebration of craft and nature. The wordmark is inspired by precision craftsmanship, balanced with an elegantly proportioned and approachable Shorebird that can be activated across mediums. We developed a fresh color palette embracing Sand, Water, Air, and the Sun, to create a soothing vibe.

Shorebird logo

Check out the website here – optimistcollective.com

Shorebird Beach Chair on beach
Animation of Shorebird wordmark construction
Detail of Shorebird Beach Chair arm
Animation of Shorebird icon exploration
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Jack Knoebber. All rights reserved.